Not all email marketing platforms are created equal. The best platforms come packed with innovative, next-level tools that can completely transform your strategy and keep you ahead of the competition.

Ready to take your email marketing to new heights? Here are 10 unusual but incredibly powerful tips to consider when choosing the right platform for you.

1. Prioritize Dynamic Content Over Static Templates

Everyone loves a good drag-and-drop editor, but what about content that adapts to each recipient? Look for platforms that allow dynamic content blocks—sections of your emails that automatically adjust based on recipient data (like location, past interactions, or preferences). This goes far beyond personalization; it’s about tailoring the entire email experience for each reader, making your content far more engaging.

2. Behavior-Based Segmentation for Real-Time Triggers

Most platforms let you segment based on demographics or past purchases, but to truly elevate your game, look for platforms that offer behavior-based segmentation with real-time triggers. This means your email lists will update automatically based on actions like abandoned carts or page visits, ensuring you always send the right message at the right time—without manual tagging.

3. Harness Predictive Analytics (Yes, Really)

Forget just analyzing past data—what if you could predict the future? Platforms with predictive analytics use AI to suggest the best times to send emails, optimize subject lines, and even predict customer behavior. This kind of insight lets you make data-driven decisions that can dramatically boost your results. It’s like having a crystal ball—but, you know, with actual data.

4. Incorporate Interactive Features in Your Emails

Clicking links is so 2010. Want to step up your email game? Look for platforms that allow you to add interactive elements like in-email forms, carousels, or even GIF-based actions. These features turn passive readers into active participants, making your emails more engaging—and much harder to ignore.

5. AI-Powered Copy Testing (No More Guessing)

A/B testing subject lines is so last decade. Today, look for platforms with AI-powered copy optimization. These tools can suggest tweaks based on emotional tone, industry trends, and audience behavior, helping you create subject lines and copy that are more likely to grab attention and convert. Say goodbye to endless subject line testing, and let AI do the hard work for you.

6. Easy Customer Journey Mapping

The best email platforms don’t just send emails—they help you map out the entire customer journey. Look for platforms with visual, drag-and-drop journey builders that allow you to see exactly how your customers interact with your emails at every stage. This clarity helps you refine your strategy and pinpoint where people drop off—so you can boost conversions by fixing those gaps.

7. Go Beyond A/B—Try Multivariate Testing

A/B testing is a great start, but if you really want to fine-tune your emails, look for platforms that offer multivariate testing. This method lets you test multiple elements (like subject lines, images, CTAs, and even email length) all at once, helping you find the best combination of elements for maximum performance.

8. Built-In Compliance Tools for Peace of Mind

To avoid legal headaches, your business must comply with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). The top email marketing platforms include built-in compliance features, such as streamlined opt-in management and data collection systems that meet legal requirements. This not only saves you from future complications but also ensures your campaigns remain legally sound and trustworthy.

9. Seamless Integration with Your CRM

A CRM integration should be seamless, not a clunky, one-time import. Choose a platform that automatically syncs customer data with your CRM, allowing you to send hyper-targeted, personalized emails based on up-to-date information. This smooth integration lets you deliver relevant messages to the right people without manual work, improving the customer experience and your bottom line.

10. Simplicity in Analytics (Because We’re Not All Data Scientists)

Great analytics are essential, but they shouldn’t be a headache. Look for platforms that provide simple, visual reports with actionable insights. You want a platform that gives you high-level data, such as open rates, conversions, and click-throughs, but also allows you to drill deeper when needed. The best tools should make your performance easy to understand.

Don’t Settle for Yesterday’s Technology

When choosing an email marketing platform, don’t just go for the basics. Look for tools that offer AI-powered personalization, dynamic content, and predictive analytics to take your email game to the next level.

And remember, it’s not just about sending emails – it’s about creating personalized, engaging experiences that deliver results.

By zeroing in on features that help you connect with your audience, boost performance, and simplify your processes, you’ll see more opens, more clicks, and ultimately, more sales.

There’s a reason you’re sleep-deprived, emotionally invested in a fictional stranger’s love triangle, and incapable of stopping: Your brain hates unfinished business.

Psychologists call it the Zeigarnik Effect—and it might be the most powerful (and underused) psychological tool in your marketing toolkit.

But here’s the twist: One tiny change to your content strategy can trigger this same unstoppable curiosity in your audience.

We’ll get to that trick—but first, let’s unravel why this works so well.

What Is the Zeigarnik Effect (And Why Should You Care)?

The Zeigarnik Effect is your brain’s annoying little compulsion to focus on what’s incomplete.

You don’t remember everything you accomplished today—you remember the one thing you forgot.

You don’t obsess over the 20 items you picked up from the store—you fixate on the peanut butter you left behind.

That little loop in your brain stays open… until it’s resolved.

And here’s the marketing gold: when you intentionally leave loops open, your audience can’t help but lean in.

Think about:

• Netflix cliffhangers – One jaw-dropping twist, and now it’s 3 seasons later.
• Page-turning thrillers – Each chapter ends with “…but what happened next?”
• Social media threads – The dreaded “(1/?)” means you’re about to fall into a 27-tweet wormhole.

People desperately want closure. You? You’re about to become their favorite unresolved story.

How to Use the Zeigarnik Effect in Your Marketing (Without Being Infuriating)

1. Start With a Burning, Unanswered Question

Mystery = momentum. Leave something unsaid, and your audience has to keep going.

Boring headline: “How to Grow on Instagram”

Zeigarnik headline: “I Doubled My Instagram Followers in 30 Days—But Not for the Reason You Think…”

Now curiosity takes over. They need to know what the reason was.

Same goes for subject lines:

Instead of: “How to Lose Weight Fast”

Try: I Lost 10 lbs by Adding Something to Breakfast—Not Cutting It

Or: I Was Stuck—Until This Stupid Little Breakfast Habit Kickstarted My Weight Loss

Now they’re hooked.

2. Use Cliffhangers Shamelessly

Want people to binge your content like they binge TV shows?

End every piece with a reason to come back.

• Blog post teaser:
  “Next week, I’ll reveal the mistake that cost me $10,000—and how to avoid it.”
• TikTok series:
  “…and that’s how I found out my landlord was hiding something. Part 2’s coming.”
• Email series:
  “Tomorrow, I’ll show you the exact 3-line email that landed me a $5,000 client.”

You don’t need to wrap every story with a bow. Leave some threads dangling.

3. Tease Your Offer—Don’t Dump It All at Once

You don’t want to be that person who explains the movie ending halfway through. Give just enough value, then hold something back.

Example: “Here are 3 easy breakfast swaps to lose weight. But the one thing that made the biggest difference? It’s in my free guide—grab it here.”

You’re not hiding the good stuff—you’re building curiosity-fueled action.

4. Break the Boring Copy Pattern

Most sales copy is predictable—and predictability is a momentum killer.

Meh: “My course will help you get more clients.”

Much better: “Most freelancers think getting more clients is about marketing harder. It’s not. In fact, the real problem is the one thing almost no one talks about…”

See the difference? Curiosity activated. Brain loop open.

In email: “I’ll share the strategy that tripled my conversions—but you’ll only get it in tomorrow’s email.”

Congratulations—you just earned a higher open rate.

5. Start Mid-Sentence (Seriously)

TV shows do it. YouTubers do it. And it works because the viewer/listener/reader feels like they’ve missed something… and wants in.

Instead of: “In this video, I’m going to show you how to boost Etsy sales…”

Try: “It took 6 months to make my first $1,000 on Etsy—because I was doing one thing completely wrong.”

Now they’re already halfway through a story. They can’t stop.

But Wait… What’s the Trick?

Remember that one tiny change I said could make your content addictive?

Here it is: Intentionally leave something unresolved.

Use curiosity as a tool. Whether it’s a cliffhanger, a teased benefit, a story split in two, or a hint at something just out of reach—don’t give them everything at once.

Your audience will come back. Not because of some algorithm. Not because you posted at the right time.

But because their brain won’t let them walk away.

Now… imagine what would happen if you layered this with urgency, scarcity, or emotional storytelling?

Let’s just say, your next piece of content might not go viral—

But it will keep them coming back for more.

And that, my friend, is how you binge-worthy your brand.

15 Wickedly Smart Ways to Use the Zeigarnik Effect to Keep Your Audience Hooked

Want people glued to your content, opening every email, and obsessively refreshing for your next post?

Harness the Zeigarnik Effect—the psychological itch caused by unfinished business.

Here’s how to turn that itch into clicks, conversions, and loyal fans.

1. End on a Cliffhanger, Not a Period

Don’t wrap up your story—cut it off at the “what happens next?”

Example: “And that one mistake? It cost me $15K… but I’ll explain in tomorrow’s email.”

2. Break It Into a Series (Then Tease What’s Coming)

Instead of one big info dump, drip it out.

Subject line idea: “Part 1 of 3: The Mistake That Almost Killed My Launch”

3. Turn Long Videos Into Addictive Episodes

Binge-watching isn’t just for Netflix. Slice your how-to video into 3 juicy parts—each ending with a “don’t miss the next one.”

4. Show Off What’s “In Progress”

Label content as early access, beta, or unfinished. It makes people curious, involved, and primed to stick around for the rest.

5. Let Learners See What They Haven’t Done Yet

In your course platform, show locked modules. That “incomplete” status gnaws at people until they finish what they started.

6. Give Partial Checklists (Then Watch the Magic Happen)

Show users a to-do list that’s 40% done. That visual tension? It pushes them to complete it—fast.

7. Trigger “Hey, You Forgot Something” Emails

Abandoned cart? Send a friendly nudge. Include a pic of what’s still waiting and a subject line like: “Still thinking it over?”

8. Lock the Good Stuff Behind a Gate

Give a taste of something great—then say: “Want the rest? Pop in your email to unlock it.”

Tease. Gate. Convert.

9. Pre-Sell Instead of Preach

Drop the “buy now” button. Say: “This is coming soon. Get on the list to be first.”

People remember what they almost got—and it drives them to act.

10. Mirror Their Unfinished Goals on Landing Pages

Use language that pokes at what they haven’t achieved yet.

Example: “Still haven’t launched your course? Let’s fix that.”

11. Split Social Content—and Force the Follow

Drop “Tips 1–4” in your post, then say: “Want the rest? Check the blog (or email list).”

They will chase the closure.

12. Drip Content Over Time

In memberships, unlock one lesson at a time. Drip-fed content creates anticipation—and keeps people paying.

13. Give Away Only Step 1

Your lead magnet should solve part of the problem—then pitch the full solution.

Start the journey. Make them crave the finish.

14. Gamify Their Progress

Badges, levels, milestones—let users see how far they’ve come and what they haven’t done yet. It’s digital FOMO meets dopamine rush.

15. End with a Question, Not a Mic Drop

Instead of neatly concluding your content, end with something like:
“So what would YOU do next?”

Unresolved = unforgettable.

Bonus Tip #16: Progress Bars Are Pure Brain Candy

Progress indicators tap directly into the Zeigarnik Effect.
Use them in:

• Courses
• Checklists
• Quizzes
• Onboarding emails

People hate stopping at 80%. Use that to your advantage.

Bonus Tip #17: Sell the Final Puzzle Piece

On your sales page, position your offer as the thing that completes what they’ve already started.

Example: “You’ve done the hard work—now here’s the piece that makes it all click.”

Ready to Be the Cliffhanger They Can’t Quit?

You don’t need more content. You need content that creates tension.

Every open loop, every unfinished line, every teaser you drop… it burrows into your reader’s brain until they have to come back.

So don’t just publish. Haunt their thoughts.

How to Use the Zeigarnik Effect to Build a Sales Funnel They Can’t Escape

We’ve already talked about how the Zeigarnik Effect—your brain’s inability to ignore unfinished business—can turn casual browsers into obsessive readers. But now it’s time to take that power and wire it directly into your sales funnel.

Because here’s the truth: Most funnels leak money. Not because the product’s bad. Not because the traffic isn’t there.

But because there’s no psychological tension pulling people forward.

No curiosity.
No urgency.
No reason to keep going.

That ends now.

By using open loops, cliffhangers, and unresolved tension at every step, you’ll guide people from “just looking” to “take my money”—without ever feeling pushy.

And in just a moment, I’ll reveal the one funnel tweak most marketers miss (and it’s not what you think)…

Step 1: Hook Them with a Lead Magnet that Doesn’t Satisfy

Your lead magnet should not be a complete solution. It should open a loop—solve part of a problem and make the reader crave the rest.

What most marketers do wrong:

“Here’s my 10-step blueprint to grow your business!”

(Thanks, I’ll skim it and ghost you.)

What works instead:

“The strategy that got me to $10K/month—but why most people get it dead wrong.”

Boom. Now they need to know more.

Make it work:

• Use a title that raises questions, not answers them.
• Deliver legit value but leave the breakthrough unfinished.
• End with: “Now that you know this part, there’s just one final step to make it work—and I’ll show you inside [paid offer].”

Step 2: Your Welcome Sequence = Your Personal Netflix Series

Don’t send one flat welcome email and vanish. Drip your emails like cliffhanger episodes.

Boring: “Here’s your free guide. Let me know if you have questions.”

Binge-worthy: “You’ve got your guide. But before you dive in—there’s one mistake that ruins this for most people. I’ll send that tomorrow. Watch for it.”

Now they’re waiting for you. That’s power.

Make it work:

• Send a multi-part welcome series.
• End each email with a tease for the next.
• Keep them clicking. Keep them curious.

Step 3: Sales Pages That Make People Scroll Like Their Life Depends on It

If your sales page is easy to skim, it’s easy to skip. You want readers glued to every line.

How?

Inject unfinished thoughts. Create curiosity gaps. Use testimonials that almost reveal the secret.

Try headlines like:

• “The strategy worked—but only after I figured out what I was missing.”
• “Most people try this and fail. Here’s why…”

Make it work:

• Start with a bold but incomplete statement.
• Drop curiosity breadcrumbs throughout the page.
• Don’t show your full offer too early—make them work for it.

Step 4: Turn Abandoned Carts Into “I Can’t Leave This” Moments

When someone’s about to bail, you need one last hook—something they can’t ignore.

Try this on your checkout page: “You’re one click away—but if you walk now, you’ll miss the most powerful lesson I’ve ever shared.”

Or an exit pop-up: “Still thinking? Just know: Module 3 is where everything changes—and you won’t find that info anywhere else.”

Make it work:

• Use countdown timers to trigger urgency.
• Insert one last cliffhanger before they leave.
• Remind them what they don’t know yet.

Step 5: Keep the Curiosity Going After the Sale

Most funnels stop after the buy. Big mistake.

If you want people to stay engaged (and come back for more), keep the loop open.

Instead of: “Thanks for your purchase!”

Try this: “You’re in! But before you start, I need to warn you—there’s one mistake new members make that can kill their results. I’ll email you about it tomorrow.”

Make it work:

• Use onboarding emails that tease the next step.
• Introduce “bonus” content or upgrades they don’t have… yet.
• Frame their purchase as just the beginning of the journey.

Why This Works (And What Most Marketers Get Wrong)

The average funnel hopes people “feel like buying.”

Yours makes them mentally uncomfortable until they do.

Because once you open a loop—whether it’s a promise, a mystery, or an unfinished solution—your audience’s brain won’t let them walk away until they’ve closed it.

Apply this now, and watch your:

• Open rates climb
• Sales pages convert longer readers
• Cart abandonment drop
• Customer lifetime value soar

And remember that one funnel tweak I mentioned earlier?

The One Funnel Tweak Most Marketers Miss?

They treat each funnel step as a transaction instead of a story.

Here’s what that really means:

Most marketers build their funnel like this:

• Step 1: Lead magnet
• Step 2: Email
• Step 3: Sales page
• Step 4: Checkout
• Step 5: Thank you

Each step is isolated. Functional. Mechanical.

But the tweak—the magic—is to weave a narrative thread through the entire funnel so every step teases the next.

It’s not:
“Here’s a freebie.”
Then, “Here’s your email.”
Then, “Here’s a product.”

It’s:
“You just discovered part of the strategy…”
“Now here’s what most people get wrong…”
“And here’s how to fix it—but only if you’re ready for the next level…”

Each message opens a loop. Each step resolves one and creates another.

You’re not just moving people through a funnel, you’re pulling them through a story they have to finish.

And that’s what keeps them reading, clicking, and buying—without needing discounts, pressure, or pushy tactics.

How to Stay Relentlessly Driven (Using the Zeigarnik Effect)

You’ve already seen how the Zeigarnik Effect keeps audiences hooked.

Now it’s time to turn that power inward—because this same brain glitch is also the key to staying relentlessly motivated while building your business.

No more ghosting your own projects.

No more half-built funnels or dusty course outlines.

This is how you turn unfinished tasks into an unstoppable urge to keep going.

Let’s make momentum your default setting.

1. Stop in the Middle—Every Time

The easiest way to kill momentum? Finish everything neatly and then “start fresh” tomorrow.

Wrong move.

Instead, end your work sessions midstream. Leave a sentence hanging. A slide unwritten. A product listing half-filled.

Your brain will obsess over it until it’s done—and tomorrow’s restart becomes effortless.

Try this:

• Mid-sentence: “This page converts better because…”
• Mid-task: Leave your headline without a subhead.
• Mid-design: Leave a blank space labeled “image goes here.”

2. Turn Giant Goals into Incomplete Mini-Missions

“I’m building a business” is not a task. It’s a spiral.

Break it into tiny missions that feel doable—but deliberately unfinished.

Instead of:

• “Finish my email funnel.”

Try:

• “Write 3 subject lines.”
• “Sketch the outline for Email 1.”
• “Draft the first paragraph.”

Each incomplete piece becomes a mental hook that keeps tugging at you to finish the set.

3. Always Know What Comes Next

Don’t just close your laptop and walk away.

Before you log off, write down exactly what you’ll do when you return.

This creates an open loop your brain will automatically keep working on in the background—even while you’re binging tacos or scrolling TikTok.

Sticky note magic:

• “Next: write CTA section for sales page.”
• “Pick email #2 subject line tomorrow.”
• “Add testimonial block to homepage.”

Small notes, big impact.

4. Tease Yourself with What’s Next

You’re not just writing to-do lists. You’re setting traps for your future self.

Think of it like a trailer for tomorrow’s work.

“I just outlined the blog post. Next, I’ll write the intro—it starts with a wild stat I found.”

“I’ve got a killer hook for tomorrow’s Reel, just need to shoot it.”

You’ll wake up thinking about it and then you’ll want to sit back down and knock it out.

5. Open Loops in Public = Built-In Pressure

Self-motivation is great. But if your inner drive is snoozing, put the Zeigarnik Effect on loudspeaker.

Tell the world what’s coming.

Post: “I’m launching something new next week—can’t wait to show you what I’ve been building.”

Email: “Working on something BIG. I’ll reveal the first detail on Thursday.”

Now you’re not just mentally invested – you’ve got a public loop hanging open. And your brain hates letting people down.

6. Reward Progress, Not Completion

Don’t make your rewards the end. That signals “we’re done now.”

Instead, tie your rewards to the next step.

Try this: “Once I finish writing this page, I’ll grab a coffee—and plan my next promo.”

Or: “I’ll take a break after I schedule tomorrow’s tasks.”

Momentum stays alive. You stay in motion.

7. Never End on an Empty Desk

This one’s big.

Before you walk away for the night, leave something undone:

• A tab open.
• A file mid-edit.
• A sticky note saying “start with this.”

That tiny bit of tension will stay buzzing in your brain, so you hit the ground running next session—no ramp-up required.

Final Push: Start an Open Loop Right Now

Don’t just nod and close the tab. You’ll forget.

Here’s what to do instead:

1. Look at the last thing you were working on.
2. Leave it halfway done on purpose.
3. Jot down the exact next step for tomorrow.
4. Walk away—but don’t close the loop.

Let your brain do the heavy lifting while you recharge. When you come back, motivation won’t be a struggle – it’ll be automatic.

Because once your mind is hooked, the hard part’s already over.

The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.

The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and it’s if you don’t set up your email and your offer to be congruent. Like if you say in your email, “Click here to discover the best fertilizer for roses” and then you send them to a page that is advertising a cleaning solution for rubber duckies… you’re not going to make sales.

But let’s assume that your email sets up your reader to know exactly what to expect when they click the link. The more people who click the link, the more people you have who can potentially purchase the product and the more money you can make.

Thus the question becomes, how do you get more of your email subscribers to click the links without holding a gun to their head?

By using the CBS method:

• Command
• Bolden
• Soften

First, you’re going to COMMAND them on what to do. Don’t be subtle here. Don’t slip your link in there and assume they will click it just because it’s there – they won’t.

You’ve got to TELL them to click it.

• “CLICK HERE NOW”
• “Go HERE now for full details”
• “This is the link to click NOW”

Next, you’re going to BOLD keywords. People tend to scan emails just like they scan sales letters. By bolding the keywords, you can stop a scanner in their tracks and get them to do your bidding.

“The price will double at midnight so to get the discount go here now and check this out before it’s too late”

Read just the bold words above and you’ll realize it’s everything the subscriber needs to know they should click the link NOW.

Finally, you might want to sometimes SOFTEN the language you use.

If you only say, “CLICK HERE NOW” it seems kind of pushy or bossy.

But if you say, “CLICK HERE NOW and see if this is for you” then you’ve softened the language and made it more friendly.

“Click HERE now and see if this can double your income”

“Click THIS LINK now and find out why 2,926 reviewers give it 4.8 stars”

“Go HERE NOW and discover for yourself why grown men blush when they see this”.

Remember CBS to increase your email calls to action: Command, Bold and Soften.

Or you’re creating a lead magnet.

Or maybe it’s a blogpost.

Whatever it is, somewhere in there you’re talking about how to do something.

Step 1, Step 2 and so forth.

• How to Double Your Traffic
• How to Get More Free-Spending Clients
• How to Grow 100 Pound Purple and Pink Pumpkins

You’re telling the reader what to do and how to do it. You’re sharing your methods and your resources.

And when you mention those resources – the services you use to get the results you’re offering – you (hopefully!) use an affiliate link.

So far so good… but how do you encourage people to use those same resources via your affiliate link?

With these 6 magic words:

“This is the one I use.”

You’re the pro, the expert, the teacher and the coach. You know what you’re talking about. Obviously, you wouldn’t be using those resources if they weren’t totally awesome. You’ve done the research. You’ve tested. You know what you’re talking about.

“This is the one I use.”

Celebrities sell millions (billions!) of dollars, pounds and euros of products simply by appearing in the same advertisement.

This is better. You’re not a celebrity; you’re an expert giving expert advice.

“This is the one I use.”

It’s such a simple thing. Just add those words every time you recommend something via your affiliate link.

Magic.

The first 20 are easy.

The next 30 aren’t too difficult.

The next 50 take work.

And once you’ve done a few hundred emails, you’re pretty sure you’re just writing the same things over and over again – most likely because you are.

If you want to keep your emails fresh, interesting and even exciting for your readers, then it’s time to step up your game and find something new to offer.

Which is why I thought of… stupid jokes.

Because who doesn’t love to hear a joke? Even if it’s one that makes us groan, we still enjoy the anticipation of seeing whether or not it’s funny, whether we laugh, and maybe even whether or not it’s good enough to share with others.

I know what when I receive an email from an individual or a business that says, “Joke enclosed,” I almost always open it, because… why not? I need more laughter in my life, and I’ll bet your readers do, too.

So how do you turn a joke into a marketing email?

That is the question.

First, let’s find a joke. I just did a quick search and found this one…

“When I asked my 3 year old niece Anna what she wanted for her birthday, all she’d say was “reading glasses.”

Thinking it must be some sort of preschool fashion trend, I bought her a pair with plain glass lenses.

A week later, I picked Anna up from daycare and asked where her glasses were.

“I don’t know,” she replied. “But they don’t work anyway.”

“What do you mean?” I asked.

“Well, I still can’t read,” she sighed.

Ha!

Okay, I thought it was pretty funny.

How do we segue this into an offer? Let’s use the online marketing niche for our examples:

1: We could say something like, “Wouldn’t it be great if you could put on a pair of marketing glasses and suddenly know how to make sales on autopilot? This product is the next closest thing because…”

2: Or we could say, “As you see Anna took ‘reading glasses’ quite literally, which is exactly how I want you to take my guarantee on this product. I 100% absolutely, positively guarantee that when you follow the program, this is what will literally happen for you: …”

3: Perhaps we might go with, “Poor kid. Obviously, the glasses didn’t perform like the name, ‘reading glasses’ promised her. Have you ever purchased one of those, “Make X Money in X Days” programs, only to discover that what they really meant was, IF you have a website and IF you have a list and IF you have a product, then this will work?”

“Well with my $10,000 in 30 Days program, you don’t need any of that in place. In fact, you can be a total beginner and this program will still perform exactly as the name implies, with no catches and no disappointments.”

4: Last example: “I can’t promise you reading glasses, but I can do one better than that. This course will open your eyes to an entirely different way of thinking and doing business, resulting in you being more excited about your future than you have been since you were Anna’s age.”

All 4 examples need a little polish but you get the idea.

I took a random joke, typed it out and then came up with four segues into offers. Of course, this is no right or wrong way to do this and there are an infinite number of possibilities. In fact, if everyone reading this tried this exercise, we would have thousands of examples and no two would be exactly the same.

Here’s your assignment: Go online and find 3 jokes that make you chuckle or even laugh out loud.

Copy and paste them into your writing program and then come up with 3 segues into any product you are currently promoting or plan to promote in the future. If you don’t have a product, make one up.

The point is to see that you can indeed use almost anything interesting or entertaining to begin your emails, and then segue that into the message you want to convey. It might not even be to sell something, but rather to teach a tip, make an announcement or simply remind them that you stand ready to help when they need it.

Taking this to the next level: Keep a file of everything that catches your eye, whether it’s humor, news, off-the-wall ideas or whatever, and dig through this file when you need an opener for your next email to your list.

They like what they read in the email.

They click over to the page with the replay.

They like the copy on that page… “This is interesting! Maybe I want to buy this… hmmm… let me click on this video…”

“ARGHHH!”

“Two hours long??”

“No way.”

They close the page.

And you just lost them.

Whoops.

What happened?

They liked what you said in the email.

They really liked what you said on the page.

But when they clicked the video and saw how long it was going to be, they abandoned ship.

How can you fix this?

A couple of thoughts…

First, tell them what they’re going DISCOVER in the video. Sell the video, not the product.

Let them know the video is chock full of awesome, usable information. Invoke a strong sense of curiosity as well as the feeling they will miss out if they don’t watch it.

You might think of this step like a movie trailer… showing just enough of all the best bits to rivet them to the screen and make them drool for more.

Second, don’t make the video two hours long.

Or even one hour long.

Make it about 10 minutes in length.

“Wait! I can’t sell my program in 10 minutes!”

You don’t have to because you’re going to use more than one video.

Here’s the key…

In the first video, hit the ground running and immediately give them something great such as a huge benefit and what they need to do to achieve it. Leave out the step-by-step instructions of how to do it because you’ll teach that in the paid course.

Then tell them what you’re going to reveal next…

And here you can either use a script that automatically brings up the second video, or if you’re not that fancy, give them the link.

The end of the first video sells them on watching the second video.

The end of the second video sells them on watching the third video.

They are binge watching your videos, something they are accustomed to thanks to streaming services like Netflix.

In each video, gently let them know that as great as this information is, paid members get the mother lode of life-changing or business-changing info.

Using this method has a couple of advantages…

You are hyper aware that every second of video needs to either convey great info or sell them on watching the next video. You don’t allow yourself the business-killing luxury of bring boring.

And the viewer gets pulled in bit by bit, much like a seduction. Done right, there’s no way they want to miss what’s in the next video.

Throughout the process, viewers are being courted into purchasing your product.

Give it a try… I think your conversions will increase dramatically.

My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week.

Except… it’s not.

Picture your favorite sexy movie star, whoever that might be.

Imagine that every day that sexy movie star emails you a new picture of themselves – naked.

Would you think they are mailing too often? Doubtful.

I’m going to guess you would be eagerly anticipating that next email and opening it with delight.

Disclaimer: Do NOT send your list naked pictures of yourself. That was just to prove the point that if your emails are interesting enough, people will welcome them every day.

If your emails contain tomorrow’s winning lottery numbers or hot stock picks, will they get opened?

You bet.

But if your emails are lame, boring or worse, then what happens?

People say you’re emailing too often because they aren’t interested in what you’re sending them.

Think about how to make your email content more like a hot stock pick or a naked movie star, and less about boring stuff no one cares about.

Then you can email as often as you like.

As always, learn to live with unsubscribes because you’re going to get people unsubscribing no matter how frequently or infrequently you mail. Don’t worry about it.

And one more thing… if you’re still skeptical about the value of emailing every day, do this test:

Take a look at how much you earned from your list in the last 30 days.

Now email daily for the next 30 days and compare totals.

You’ll notice a big difference.

Customers buy when they are ready. Thinking you can send one or two emails and get all the potential sales out there is naïve at best. You’ve got to keep reminding them of why they want to buy and do it in a way that makes them want to read your emails.

Tall order, right? But you know your niche and you know what makes them tick and what best grabs their interest.

This marketer sends out an email to his list 5 or 6 days a week. These emails have news, information and one offer. But on the seventh day, he does something completely different.

He calls it his “Weekly Roundup” and in it he lists all the hottest selling affiliate products offered that week.

Each one gets a short section of its own with a title, description and his affiliate link.

He says that most weeks he makes as much from that one email as he does from all of his other emails combined.

I asked him if he didn’t get more unsubscribes from that email, since it looks so different from this others, but he says he makes it look and feel different on purpose.

It’s his way of letting his audience know it’s the one-time weekly email, and the rest of the week they’d be getting good content and not just a sales pitch.

He also titles it, “Weekly Roundup” and uses a date such as, “January 1-7, 2021” to indicate this email will only show up once a week.

It might sound a little spammy, but I really cannot argue with DOUBLING your income with a single weekly email.

All she had to do was get one or two of them to walk with her, and the entire rest of the herd would fall into place to see where they were going.

After all, they didn’t want to miss anything… like maybe some fresh green grass or alfalfa!

People are like this, too.

If you get a few of them to follow you, then the rest of the herd will follow, too.

Not that I’m calling your customers cows, or anything, but it works the same way with people as it does with cows.

People like to fit in. That’s why they buy the same clothes, get the same tattoos and so forth.

True, everyone thinks they are following their own piper, but in reality they are following trends and doing what the other cows – err, I mean people – are doing.

To stand out from the crowd and grow your own herd of customers, you’re going to have to be different. Typical, cookie-cutter marketing won’t cut it.

Here’s a great example: You see all these online gurus standing in front of mansions with Lamborghinis, and can you tell them apart? Nope. They all look the same.

But what if you’ve got a guy who’s mucking about in the garden, wearing hip boots and planting veggies? Well now, this guy certainly doesn’t seem like all the mansion owning Lamborghini driving gurus, does he?

What if you have a gal who is always pictured on her motorcycle or flying her plane? Again, she stands apart from the crowd.

Here’s what I’m getting to…

To attract a crowd of customers, you’ve got to stand apart from the crowd. Look at what every other person in your niche is doing, and then do something different.

Heck, do the OPPOSITE.

Be a leader not only in your thinking, but also in how you allow yourself to be seen.

Sometimes being different than your competitors is truly your greatest edge.

People will not only take notice of you, but they will remember you and talk about you, too. Unlike all the other people in your niche who become a blur, you are the weird one who stands out, gets noticed and gets followed.

But how do you accomplish this?

You could be controversial. Everyone loves the British Royal Family, right? Well, not David Icke. He has millions of followers world-wide who tune in to see him talk about how the royal family are reptiles out to kill your business. Not my cup of tea, but it’s working for him.

You could be opposite. Like we talked about earlier, if everyone in your niche is standing in front of a mansion with a sports car, you get down in the mud and become the anti-guru.

You could play to your strength. Are you especially funny? There is hardly a niche that wouldn’t appreciate some humor.

Are you especially creative? Let your website, your words and everything about you show just how creative you are.

Do you have an unusual hobby, like skydiving or sea horse wrangling? Use it. If I’m searching for information on plumbing, and 9 plumbers all look the same and all tell me what a great job they do, and the tenth plumber is seen diving out of an airplane holding a pipe wrench to fix my plumbing problem, I’m calling him. Just sayin’.

Do you like something others are afraid to admit they like? Maybe you’re a closet Barry Manilow fan, or disco fan. Say so! You’ll suddenly become the most interesting person in your niche.

Do you think that ghosts are real? Or fairies? Do you believe you have fortune-telling or ESP powers? Say so! A contingent of people who either, A) believe as you do or B) are interested in what you have to say, will follow you.

People need leaders, and they want their leaders to be different from the rest of the herd. This allows them to feel different from the herd, too, even though they are one of thousands following this same person.

No matter how odd, weird or silly your niche or passion, you can build a following if you play to your ‘weirdness.’

Frankly, I think the weirder you are, the better. I’ve seen marketers cultivate their weirdness and eccentricities into million-dollar fortunes, and there’s no reason why you can’t do it, too.

Plus it’s fun – you get to ‘let it all hang out’ and see who follows you.

It’s gratifying to realize that your weirdness is being embraced by your own herd – a herd that will follow you anywhere.

Let me say right now, before we go any further… there is no one email that instantly gets clients.

There are, however, plenty of emails that start a relationship that gets you a client or maybe lots of clients and even clients for life.

And there is a technique – which I will reveal in a moment – that nets you tons of new clients without ever cold emailing or cold calling anyone.

Let’s talk dating for just a moment…

Imagine you’re a guy walking into a coffee shop. You see the woman of your dreams. You walk right up to her and you say, “Would you like to have sex?”

What do you suppose are the odds that she will say yes? Not nearly as good as the odds that she will pepper spray your face and call the police.

But if you walk up to that same woman and ask if you can buy her a coffee… your chances of success have just risen astronomically.

Wooing a new client is no different. If you send an email that says, “I can totally turn around your crappy business and make you a million bucks by next year if you just pay me $5,000 a month,” you’ll get no response.

Well, you will get some spam complaints, but that’s about it.

But if you use your email to open a conversation as a means to build a relationship, you can potentially have great success.

When you email prospects out of the blue, be sure to pick a subject they are very interested in, and start a dialog.

It’s all about creating relationships that are strong enough for people to trust you and perhaps even refer you to their friends.

It takes time. There are almost no, “One call closes” anymore – not since 10 or perhaps 20 years ago.

People have choices now. The person who calls out of the blue is seen only as someone trying to sell something; not a friend who stands ready to help.

You want to be the friend, not the cold calling sales person. This means going on a few ‘dates’ first, building the relationship, and letting them know what you’ve been able to do for others.

Now then, here is a sure-fire way to get business, and it doesn’t involve you cold emailing anyone.

Instead, you’re going to create a powerful lead magnet and distribute it through partner businesses. Your lead magnet and offer combined is a free giveaway to your partner business’s clients.

The offer is something simple, such as, “Call me for more information,” or “Call me to schedule a free analysis” or, (my favorite) “$500 in free services when you call by this date.”

Who are these ‘partner businesses?’ This will depend on what services you are offering. Ideally, they are businesses that are not in competition with you, but service your ideal customers.

Your lead magnet should be full of great information on what your clients need to do to achieve the results that they seek. But it should not tell them HOW to do it. For that, they need to contact you.

And of course you have captured the email address of every person who downloaded your free lead magnet. This allows you to continue to build relationships with all of them and eventually turn many of them into clients.

I’ve seen this method bring in over 10,000 new people to an email list within a week, result in over $100,000 in sales the first month. Yes, it’s that powerful.

And you never need to cold call anyone!