The Zeigarnik Effect: How to Keep Your Audience Hooked Like a Netflix Cliffhanger
Ever start a Netflix show thinking, “Just one episode”—only to look up, it’s 3 AM, and your brain’s begging for just one more? There’s a reason...
Category: Copywriting
Discover the art and craft of writing sales letters and emails that pull in orders like crazy
Double Your Conversions with this Hidden Sales Letter
If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.
What Makes Content Go Viral?
I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...
How to Write for SEO Without Going Crazy
When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you...
27 Great Words To Use In Your Headlines
Ted Nicholas invested millions of dollars testing which words are most effective in headlines. If tastefully done, you can combine one or more of these words...
