Double Your Conversions with this Hidden Sales Letter

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

What Makes Content Go Viral?

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go viral. The first half of the question is easy: Viral content is content that gets shared a LOT. But what makes content go viral? There were a lot of

How to Write for SEO Without Going Crazy

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you shouldn’t. After all, if you start focusing on SEO, then you won’t be writing the best content possible for your audience. But is it really and either/or type of