Category: Copywriting

 If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that...

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken...

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...

Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all...

According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked...