Category: Marketing Psychology

You’ve got the spark of an online business idea – maybe even a product or service you’d love to sell someday. But here’s the problem: You...

Forget cookie-cutter “growth hacks” and recycled advice. Big brands overlook these underrated marketing angles, but solo marketers who know how to use them can punch far...

Research shows these tiny tweaks can skyrocket your conversions — no PhD required. Marketing isn’t just art — it’s science (and occasionally a bit of witchcraft)....

We’ve covered how the Zeigarnik Effect—your brain’s obsessive need to resolve unfinished business—can make content addictive. Now let’s wire that same brain glitch directly into your...

(Warning: Side effects may include higher conversions and dangerously loyal fans.) Once you’ve mastered the basics of the Zeigarnik Effect—like teasing a juicy detail at the...