No More Random Acts of Marketing: Can One Page Really Change Everything?

by Nick · August 7, 2025

What if your entire marketing strategy – everything from lead generation to referrals – could be mapped out on a single page? Not a bloated 40-slide deck. Not a half-baked list of ideas in your Notes app. One page. Nine boxes. Total clarity.

That’s the promise behind Allan Dib’s The 1‑Page Marketing Plan, a book that’s become a go-to framework for solo entrepreneurs and online marketers who are tired of spinning their wheels. It doesn’t offer trendy hacks or branding fluff – it gives you a practical system you can implement in a weekend and use for years.

If your marketing feels like a mess of disconnected tactics (one reel here, a random email there), this book shows you how to replace chaos with strategy – and yes, it really can fit on one page. Let’s break it down.

The Big Idea: 9 Boxes, One Page and Total Clarity

Dib organizes the entire marketing journey into three phases:

Before – Attract attention from the right people
During – Build trust and turn them into buyers
After – Deliver value, increase revenue, and generate referrals

Each phase contains three core steps. The result? A simple 3×3 grid that forces you to stop improvising and start acting like someone with a plan—and a system to execute it.

Let’s walk through the full framework.

PHASE 1: BEFORE – Getting the Right People to Notice You

Target Market

Here’s where most marketing falls apart. If you’re trying to reach everyone, you’ll connect with no one. Dib pushes you to niche down – hard.

Instead of targeting “online business owners,” you might zero in on:

“Female Etsy sellers aged 30–55 who sell handmade home décor and want more traffic without spending hours on social media.”

That level of clarity makes everything easier – from ad targeting to content creation to conversions.

Crafting Your Message (USP)

Your Unique Selling Proposition should answer: Why should I choose you over anyone else?

Fluffy, forgettable slogans won’t cut it. Dib wants you to write like a real human speaking to another real human – with clarity, emotion, and a clear benefit.

Example: “We help Etsy sellers triple their sales with automated Pinterest marketing – no tech skills needed.”

It’s specific, outcome-driven, and memorable.

Media Selection

Now that you know who you’re targeting and what to say, the next question is where to say it.

Dib’s advice? Use channels your audience already lives in – not just the ones you like. For example: if your target market scrolls Pinterest and Facebook groups all day, go there. Even if you’re a Twitter person.

Also, stick to media you can measure. Think email, paid ads, landing pages. If you can’t track it, it’s probably not worth doing at scale.

PHASE 2: DURING – From “Interested” to “I’m In!”

Lead Capture

You can’t convert what you don’t capture. Dib is ruthless on this point: Get the lead.

Don’t rely on “Subscribe for updates.” That’s a great way to be ignored. Instead, use a lead magnet that solves a real problem or entertains enough to spark curiosity.

Options include:

A quiz: “What’s Your Etsy Shop’s Pinterest Personality?”
A checklist: “Top 10 Pinterest Mistakes Handmade Sellers Make”
A swipe file, cheat sheet, or free mini-course

Value first, contact info second.

Lead Nurturing

Now that they’ve opted in, don’t ghost them. And definitely don’t pounce with a hard pitch.

Dib advocates a steady rhythm of trust-building content – usually via email. Think of it like dating: you warm them up, share value, and show you’re the real deal.

For our Etsy example? A 5-day email series that walks through Pinterest setup, strategy, and common mistakes is a perfect lead nurture sequence.

Sales Conversion

This is where the cash register rings – but only if you’ve done the groundwork.

By now, you’ve got a warm lead with a problem you’re well-positioned to solve. Whether you close via a sales page, webinar, or live demo, Dib’s rule is simple: Make it easy to say yes.

Highlight the transformation. Offer urgency. Remove friction. Avoid clever. Go clear.

PHASE 3: AFTER – Keep Them Coming Back (and Bringing Friends)

Deliver a World-Class Experience

Most marketers stop after the sale. Dib says: That’s when the real marketing begins.

Overdeliver. Surprise them. Make your product (or onboarding experience) so good they rave about it in group chats.

How?

A personal welcome message
A bonus they didn’t expect
A fun behind-the-scenes video

This turns buyers into loyal fans – and keeps your refund rates low.

Increase Customer Lifetime Value

The second sale is where the profits live.

Dib wants you to think beyond one-time purchases. Build back-end offers that deepen value and increase lifetime customer revenue.

Options include:

Upsells and cross-sells
Digital memberships
Premium tiers or exclusive access
Done-for-you versions of your DIY offers

Happy customers want more – so give them a next step.

Orchestrate Referrals

Word of mouth is not a strategy – it’s a reward. But Dib shows how to engineer it on purpose.

Create easy sharing moments:

Referral programs
Affiliate links
Shareable content that makes the user look smart or generous

And most importantly? Just ask.

“Who do you know who’d love this?” is more powerful than most marketers realize.

What Makes This Book So Useful?

There are gajillions of marketing books out there. Most are either painfully vague or bloated with theory. The 1‑Page Marketing Plan stands out because:

It’s designed to get you results—fast
It skips the fluff and hits the strategy
It works whether you’re a course creator, coach, freelancer, or SaaS founder
You can literally implement the framework in one sitting

This isn’t a “someday” kind of book. It’s a pull-out-your-notebook-and-do-this-today kind of book.

Real-World Use Case: Pinterest for Crafty Women

Let’s apply the framework to a real niche example:

Target Market: Women aged 30–55 selling handmade home décor on Etsy
USP: “We help Etsy sellers triple their traffic with Pinterest – without the tech overwhelm.”
Media: Pinterest, Facebook groups, email list
Lead Capture: Free checklist: “Top 10 Pinterest Mistakes to Avoid”
Nurture: 5-day email mini-course + weekly blog links
Conversion: Invite to a $27 workshop or pitch a $97 course via webinar
Experience: Welcome email, bonus swipe file, private FB group
CLV: Monthly membership or advanced Pinterest strategy course
Referral: Built-in affiliate program or “refer a friend” bonuses

That’s the power of a simple plan. It keeps you focused and aligned—and makes growth scalable.

Sage Advice

If you don’t have a marketing plan – and no, randomly posting on social media doesn’t count – you’re leaving growth to chance.

The 1‑Page Marketing Plan shows you how to map the entire customer journey, from cold lead to loyal fan, on a single sheet of paper. It’s fast, clear, and surprisingly fun to build.

Read this book, keep it near your laptop and use it when you’re stuck.
It’s not just a plan – it’s the foundation of a marketing system that actually works.