Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
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The Psychological Hack to Getting Sh** Done
In the 70’s they did an experiment to see if the same college students who turned in their assignments on time also had clean socks. (No joke – they seriously did this.)
The hypothesis was that people who got their schoolwork done would be the same people who got their personal chores done as well.
Weird Little Case Study Yields Possible 6 Figures
When I first heard this one I dismissed it as something that couldn’t possibly make all that much money.
I was wrong.
Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several hundred dollars a day and quite possibly reach the 6 figure mark this year.
This Netflix Trick has Viewers Binge Watching Your Recorded Webinars
You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.
How to Instantly Become 20% More Charismatic in Videos
When teaching and selling via video, nearly all of us could do just a little bit better.
We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.
