You’re just starting out and your list only has 500 or 1,000 people.
While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money.
How does that work?
By getting personal.
First, answer emails that you get from your list. When someone reads your latest email and takes the time to write to you — answer them. You’ve only got 1,000 people on your list, so odds are only 5 to 10 will ever write to you at a time. Yes, you can do this. Keep it personal.
Second, let your list members know that they are part of a very small, intimate, private community by telling them. Otherwise they’ll assume you’re got a gazillion people on your list and don’t give a flying flip about any of them.
Third, email them daily. Yes, DAILY. Keep in constant contact with them. Update them on the latest news and give a tidbit here and there about yourself.
Fourth, care about their success. If you really, truly care, then it will show in your emails to them. Communicate how important they are and that you want to help them succeed in a big way.
Fifth, hold open Q and A sessions over webinars, Skype or your favorite platform. Don’t charge anything, and let your subscribers know it is only for your list. You’re creating the feeling that they belong to a small, exclusive, private group.
Sixth, send out emails that start with something personal, such as, “Hi (name) — I wanted to contact you personally because I think you might be a good fit for my coaching program.”
Seventh, ask for their help or opinion on something and then answer every response.
Doing these little things will keep your list engaged and interacting with you.
And when you send out an offer for just 10 people to get personalized coaching at $500 a month, what do you think will happen?
Odds are you’ll fill those slots in less than a day with no additional effort at all. You might even have a waiting list of people who didn’t make the first ten slots.
What happens when someone emails their list of 100,000 with the exact same offer? Surprisingly, there’s a good chance they’ll have trouble selling those ten slots, even though their list is 100 times bigger.
You can make great money with a small list when you take the time to get personal with your subscribers.